The comic lasted throughout the 80s and even into the 90s. There were stretches in the Marvel run where there was nothing better. There were also spin-off titles such as GI Joe: Special Missions. Joe #21, titled “Silent Interlude”, which was told entirely without words. The comic also had moments of incredible artistry, such as G.I. Hama didn’t write the Joes as soldiers, he wrote them as people. The comic was praised for its attention to detail and realism in the area of military tactics and procedures, this due to Hama’s military experience.īut it was the soap-opera(y) nature of the book and the fact that the Joes were written as a family that ultimately made the comic such a beloved read. Hama’s comic– GI Joe: A Real American Hero–was wildly successful, appearing at the top of 80s comic sales charts, sometimes even outselling The Amazing Spider-Man or Claremont’s X-Men! He was turned down, but offered GI Joe as a consolation, a job that was considered the kiss of death, as no writer wanted to write a comic that was associated with a toy line.Īt the time, FCC rules prohibited children’s programs from advertising their own brand of toys, so Hasbro instead advertised the G.I. To catch you up, Larry Hama was a Vietnam veteran who had just began to work at Marvel Comics where he pitched a SHIELD series in order to draw upon his military background.
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