![]() ![]() These narratives offer something different in their subjectivity and many emphasize the role of connection with others. ![]() “Graphic medicine follows the point of view of the patient and caregiver over narratives espoused by the medical establishment. “I chose these stories because they foreground mental health concerns,” said Garner. Given the topic, Garner’s exhibit will launch on May 1 to coincide with the beginning of Mental Health Awareness Month. Demonstrating a transition from sick to well was key, and often required a sequential graphic, and comics were perfect for that! Medicine manufacturers could use these comic conventions to create drama, and this was a crucial element in closing a sale.” ![]() “My own research, in part, looks at the ways these ads created visual spectacles in the almanacs and trade card ads they produced, using comic elements like sequential panels and word balloons to move through time. “The rise of comics occurred at approximately the same moment in the 19th century that patent medicine manufacturers were starting to reinvent their advertising campaigns,” said Garner. The exhibit, “ Between the Lines: Graphic Narratives from Drew’s Chesler Collection,” explores how graphic narratives engage with issues of embodiment, identity, health, and wellness, and is informed by Garner’s dissertation research on patent medicine advertising, which use techniques from comic storytelling to their marketing. ![]()
0 Comments
Leave a Reply. |